When deciding our second major initiative, we looked across the world and sought out opportunities to deliver real change. It instantly became clear: access to clean, reliable sources of water was still a huge issue across the globe. Clean water shouldn’t be a privilege: as something necessary for day-to-day survival, we firmly believe that having clean water available is a human right that everyone should enjoy.
At the same time, we looked at other water-related issues that affected communities, and saw the two major issues of abundance: the effect of drought, and its knock-on effects to food supplies; and flooding, and the vast damage and loss of life it can cause.
There is no one-size-fits-all solution to these problems, so we work on an area-by-area basis – collaborating with local charities, governments, and private enterprise to deliver safety and stability with regards to water supply, quality, and control.